以“人民设计”惠及民生,共建宜居宜业宜游现代化新五邑
"People-Centered Design" for Public Well-being: Co-creating a Modern, Livable, Workable, and Tourist-Friendly New Wuyi
“侨都新韵·共绘美好”
江门市“人民设计师”作品大赛
正式启动!
"New Charm of Qiaodu · Painting a Better Future Together"
Jiangmen "People's Designer" Competition Now Open!
本次大赛正式报名(电子邮件报名)将于2026年8月31日17:00(北京时间)
截止;设计方案递交于9月30日17:00(北京时间)截止。
Official registration (via email) closes at 17:00 (Beijing Time) on August 31, 2026. Submission of design proposals is due by 17:00 (Beijing Time) on September 30, 2026.
01
大赛背景
Competition Background
本次大赛举办的目的是,深入践行以人民为中心的发展思想,全面落实“人民设计师”制度,以“绣花功夫”推动城乡风貌微提升。
This competition is held to deeply implement the people-centered development philosophy, fully institutionalize the "People's Designer"system, and apply "meticulous craftsmanship"to drive subtle yet impactful enhancements in urban-rural landscapes.
本次大赛紧扣“百千万工程”部署,通过倡导和推动全民创意设计,挖掘培育接地气的空间美学人才,赋能美丽圩镇、和美乡村与绿美江门生态建设,助力打造美轮美奂的新江门。
This competition closely follows the deployment of the "Hundred-Thousand-Ten Thousand Project" , and by advocating and promoting nationwide creative design, it seeks to discover and cultivate vernacular spatial aesthetics talent, empowering the development of beautiful market towns, harmonious rural villages, and the Green Beauty Jiangmen ecological initiative, thereby contributing to the creation of a splendid new Jiangmen.
本次赛事由江门市“百千万工程”指挥办、江门市自然资源局、江门市住房城乡建设局主办,江门市城市地理信息中心、江门市规划勘察设计研究院承办。
The competition is hosted by the Jiangmen Municipal Command Office for the "Hundreds, Thousands, and Tens of MillionsProject," Jiangmen Municipal Bureau of Natural Resources, and Jiangmen Municipal Bureau of Housing and Urban-Rural Development. It is organized by the Jiangmen Urban Geographical Information Center and Jiangmen Urban Planning & Survey Design Institute.
02
大赛主题
Official Theme
本次大赛主题为“侨都新韵·共绘美好”, 旨在搭建全民参与城乡微更新设计平台,征集优质侨乡空间改造方案;挖掘本土规划设计人才,建立人民设计师人才储备库;择优转化落地可实施微空间改造方案,传承活化五邑侨乡文化,助推绿美广东、百县千镇万村高质量发展工程,构建共建共治共享城乡风貌提升长效机制,提升群众人居幸福感。
The theme is "New Charm of Qiaodu · Painting a Better Future Together."The goal is to establish a platform for public participation in urban-rural micro-renewal design, soliciting high-quality renovation schemes for Qiaoxiang (Overseas Chinese Hometown) spaces. It seeks to identify local planning and design talent, build a reserve pool of "People's Designers," and facilitate the implementation of feasible micro-space renovation projects. By preserving and revitalizing Wuyi's Overseas Chinese culture, the competition supports the Green and Beautiful Guangdong initiative and the high-quality development of counties, towns, and villages. It fosters a long-term mechanism for joint construction, governance, and sharing in enhancing urban-rural landscapes, ultimately elevating residents' quality of life and happiness.
03
设计内容与点位选取
Design Content & Site Selection
通过前期研判与实地摸排,在全市摸排筛选多处改造点位,为大赛提供设计点位选择。参赛者可根据属地情况自拟“微空间”改造点位,也可以使用主办方发布的官方推荐点位清单(详见资料下载链接)进行参与。
Through preliminary research and field surveys, multiple sites across the city have been identified for participants. Contestants may either select a "micro-space" renovation site based on local conditions or choose from the official recommended site list provided by the organizers (see download link).
设计点位选取遵循“带动性强、文化性强、接地气”的原则,重点选取城市街角、老旧小区、闲置绿地、临街闲置微空间、历史文化街区、具有提升空间的城中村公共节点、美丽圩镇、农房风貌提升项目等。
Site selection adheres to the principles of strong catalytic potential, rich cultural relevance, and grassroots vitality. Priority will be given to locations such as urban street corners, aging residential communities, vacant green spaces, underutilized roadside pockets, historical and cultural blocks, public nodes within urban villages requiring enhancement, "Beautiful Market Towns" initiatives, and rural housing aesthetic improvement projects.
重点推荐方向| Key Recommended Directions:
村镇风貌微提升:聚焦镇村街角、村口节点、连片农房立面(风貌提升)等空间和界面,开展低成本、有特色的环境优化,打造和美乡村“微窗口”。
Village & Town Landscape Enhancement:Focus on town/village street corners, village entrance nodes, and continuous rural housing facades. Conduct low-cost, distinctive environmental optimizations to create "micro-windows" showcasing harmonious villages.
公共空间微营造:以口袋公园、社区边角地、滨水小节点、背街小巷为载体,打造市民可进入、可感知的“家门口”活力空间。
Public Space Micro-Creation:Utilize pocket parks, community edge lands, small waterfront nodes, and back alleys to create accessible, engaging "doorstep" vibrant spaces for citizens.
侨乡生态微场景:结合绿美广东生态建设,将侨乡文化符号、本土植物景观融入街角、绿地等小微空间,打造可触摸的侨乡生态微景观。
Qiaoxiang Ecological Micro-Scenes:Integrate elements of Qiaoxiang culture and native flora into street corners, green belts, and other micro-spaces, crafting tangible ecological micro-landscapes reflecting the Overseas Chinese heritage.
老旧空间微更新:针对老旧小区、城中村闲置角落、公共设施边角,开展便民设施微改造、环境微美化,提升空间实用性与亲和力。
Old Space Micro-Renewal:Implement micro-upgrades to convenience facilities and environmental beautification in neglected corners of old communities, urban villages, and edges of public facilities, enhancing practicality and appeal.
本次重点推荐开平市蚬冈镇中坚楼广场、明德一路南侧绿轴景观项目、双水镇圩镇客厅项目、都斛镇海鲜市场周边环境提升项目等9个点位,备选提供建业街小公园、江门站站前公园、祥龙学校侧口袋公园、恩城街道茶坑村温泉路沿线风貌提升项目等36个点位。
Featured Sites:Zhongjian Lou Square (Xiangang Town, Kaiping), South Green Axis Landscape Project (Mingde 1st Road), Shuangshui Town Market Town Living Room, and the Environmental Improvement Project around Duhu Town Seafood Market (9 sites total). Alternative Sites:Jianye Street Pocket Park, Jiangmen Railway Station Front Park, Side Pocket Park of Xianglong School, Fengyi Improvement Project along Wenquan Road, Chencun Village, Encheng Subdistrict (36 sites total).
资料下载链接见文末(阅读原文)
The download link for the materials is attached at the end of this article.(Read the original text)
04
报名要求
Application Requirements
报名方式| Application Method:
参赛团队和个人需通过下方报名表链接填写信息,并于2026年8月31日17:00(北京时间)前将报名表发送至电子邮箱jmzrggk@163.com;于2026年9月30日17:00(北京时间)前通过电子邮箱jmzrggk@163.com报送方案。
Teams and individuals must complete the application form via the link below. Submit the form to jmzrggk@163.com by 17:00 (Beijing Time) on August 31, 2026. Submit your design proposal to the same email address by 17:00 (Beijing Time) on September 30, 2026.
报名表链接见文末(阅读原文)
The registration form link is provided at the end of this article.(Read the original text)
分组安排| Category Arrangement:
本次赛事面向全社会开放,实行全民参与、不限专业、不限资历的原则,分为两个赛道进行角逐:
Open to all sectors of society, regardless of professional background or experience. Two tracks are available:
专业组:包含但不限于具备城乡规划、建筑学、风景园林、环境艺术等专业背景的设计机构、独立设计师、高校教师。
Professional Track:For design firms, independent designers, university faculty, etc., with backgrounds in urban-rural planning, architecture, landscape architecture, environmental art, etc.
大众组:面向全体市民开放。鼓励高校学生、社区工作者、本土文化爱好者、网格员及热心市民积极参与,大力支持和鼓励街坊邻里结合自身生活需求提出改造“金点子”。
Public Track:Open to all citizens. Encourages participation from university students, community workers, local culture enthusiasts, grid managers, and engaged residents. Strongly encourages neighbors to propose "golden ideas" for renovations based on their own living needs.
05
成果要求
Deliverables Requirements
参赛作品应能充分表达作品创作理念,包括但不限于总平面图、效果图、分析图等,以及500字左右有关作品方案的设计说明等。
Participants shall submit works that comprehensively articulate the creative concept. Required materials include, but are not limited to, a master plan, perspective renderings, analytical diagrams, and a design description of approximately 500 words.
参赛作品由3幅A1规格的图纸、A4规格的设计简要说明(内容包括设计必要的简单说明、分析图和主要经济技术指标、如何表现侨乡文化元素的说明等)组成。
Each entry comprises three A1-sized boardsand an A4 design brief(including essential descriptions, diagrams, key technical/economic indicators, and explanations of how Qiaoxiang cultural elements are expressed).
参赛作品一律提交电子版,其中设计简要说明为word文档,图纸分别提供PDF版和JPG版,出图比例根据设计深度自定,有实物模型的图纸上可有模型照片。
All submissions must be digital. The design brief must be a Word document. Boards must be provided in both PDF and JPG formats. Drawing scales are at the designer's discretion. Photos of physical models may be included on the boards if applicable.
参赛作品请存放于一个文件夹内,以压缩文件包的形式于2026年9月30日17:00(北京时间)前发送至指定电子邮箱 (jmzrggk@163.com)。文件夹名称及电子邮件主题统一格式为:“参赛题目+作者姓名(若以单位名义参赛,则填写单位名称)+作品名称”。
All submission files for one entry must be placed in a single folder, compressed into a ZIP file, and emailed to the designated address (jmzrggk@163.com) by the deadline. Name the folder and the email subject using the format: "Entry Title + Author Name (or Organization Name if entering as a unit) + Work Name".
若提交多个参赛作品,请将不同作品资料分开存放于不同的文件夹。参赛作品数量不限。
Multiple entries are permitted; please place each entry in a separate folder. There is no limit to the number of entries.
其他要求| Additional Requirements:
参赛申请人须指定1名主创设计师,该设计师需全程负责项目,出席重要节点并做主要汇报。
Applicants must designate one lead designer responsible for the project throughout, attending key milestones and presenting.
鼓励组建包含规划、景观设计、建筑设计等多专业的团队。
Multidisciplinary teams (planning, landscape, architecture, etc.) are encouraged.
为保证理解赛事要求,主要设计人员中至少1名以汉语为母语。
To ensure proper understanding of requirements, at least one core team member must be a native Mandarin Chinese speaker.
参赛作品必须为原创,且未参与过其他同类竞赛。作品符合国家相关法律法规要求,不侵犯他人知识产权或其他合法权益。如因抄袭、侵权等行为引起的法律责任,由参赛者自行承担,与主办方、承办方无关,主办方不承担任何连带责任。
Entries must be original, not previously submitted to similar competitions, comply with relevant laws/regulations, and not infringe on intellectual property or other rights. Participants bear full legal responsibility for plagiarism or infringement; the organizers assume no liability.
主办方享有对获奖作品进行公开展示、出版及推荐参加其他活动等非商业用途的使用权。若涉及政府投资或落地建设,双方需另行协商签订相关协议。
Organizers hold the right to publicly display, publish, and recommend award-winning works for non-commercial purposes. If government-funded implementation is pursued, separate agreements will be negotiated.
06
赛事流程
Event Process
第一阶段
PhaseI
:
大赛报名
Registration
第二阶段
PhaseII
:
方案征集
Proposal Submission
第三阶段
Phase III
:
方案评审
Evaluation
第四阶段
PhaseIV
:
公示
+
总结
Announcement &Summary
发布公告之日起至8月31日报名
From announcement until
Aug 31, 2026
2026年9月30日前提交报送方案
Proposals due by Sep 30, 2026
2026年10月
October 2026
书面评审+网上评选+现场评审
Document Review+ Online Voting+On-site Review
2026年10月下旬至11月下旬
Late Oct – Late Nov 2026
公示+总结
Announcement &Summary
第一阶段:大赛报名(发布公告之日起至2026年8月31日)
Phase I: Registration (Now – Aug 31, 2026)
参赛团队和个人需通过报名表链接填写信息,并于2026年8月31日17:00(北京时间)前将报名表发送至电子邮箱jmzrggk@163.com。
Complete the online form and submit it tojmzrggk@163.comby the deadline.
第二阶段:方案征集(截至2026年9月30日)
Phase II: Proposal Submission (Until Sep 30, 2026)
已完成报名的参赛团队和个人,需于2026年9月30日17:00(北京时间)前,将设计方案成果发送至电子邮箱jmzrggk@163.com。主办方负责统筹,组织专人做好方案的收集、归类与整理工作。
Registered participants submit design proposals to jmzrggk@163.com. Organizers will collect, categorize, and organize all entries.
第三阶段:方案评审(2026年10月)
Phase III: Evaluation (October 2026)
书面评审:组织工作人员及专家,依据成果完善度、创新性、可行性等指标,对报送方案进行初筛,确定入围作品名单(10月中旬)。
Document Review: Staff and experts conduct initial screening based on completeness, innovation, feasibility, etc., to shortlist finalists (Mid-Oct).
网上遴选:对入围作品在市自然资源局门户网站及微信公众号等平台开展网上投票(10月中旬至10月下旬)。
Online Voting: Shortlisted entries open for public voting on the Municipal Bureau of Natural Resources website and WeChat platforms (Mid-late Oct).
现场评审:组建由资深规划师、建筑设计师、高校教授、本土文化专家及社区居民代表等构成的多元化评审团,对入围作品进行现场评审。采用“陈述+提问+打分”模式,从综合创意性、落地性、人文性、绿色环保、公众参与度及带动效应等维度进行综合评定(10月下旬)。
On-site Review: A diverse jury (senior planners/architects, professors, cultural experts, resident reps) evaluates finalists via presentations, Q&A, and scoring. Criteria include creativity, feasibility, cultural relevance, sustainability, public engagement, and impact (Late Oct).
第四阶段:公示及总结(2026年10月下旬至11月下旬)
Phase IV: Announcement & Summary (Late Oct – Late Nov 2026):
公示阶段:综合“网上遴选”与“现场评审”得分,核算最终成绩,确定获奖项目,并在市自然资源局门户网站、微信公众号等平台进行公示(10月下旬至11月下旬)。
Announcement: Final scores combine online voting and jury evaluation. Winners announced and published on official platforms (Late Oct – Early Nov).
由江门市“百千万工程”指挥办组织总结仪式,对优秀项目进行展示。
The Municipal Command Office for the "Hundreds, Thousands, and Tens of MillionsProject" hosts a summary event to showcase outstanding projects.
07
奖项设置
Awards & Honorarium
专业组
| Professional Track
:
奖项
Award
数量
Quantity
奖金(含税)
Prize(Pre-tax)
金奖
Gold
1
名
10,000元
¥10,000
银奖
Silver
2
名
8,000元
¥8,000
铜奖
Bronze
3
名
5,000元
¥5,000
优秀奖
Excellence
15
名
500元
¥500
大众组
| Public Track
:
奖项
Award
数量
Quantity
奖励
Prize
“
金点子”
"Golden Idea"
5名
纪念品
Commemorative Gift
08
联系方式
Contact Information
联 系 人:伍晓颖
Contact Person: Wu Xiaoying
联系电话:+86-750-3936831,+8613664909763
Tel: +86-750-3936831,+8613664909763
电子邮箱:jmzrggk@163.com
Email:jmzrggk@163.com
09
成果运用
Outcome Application
获奖的作品方案将推荐给属地进一步深化设计并实施。
Award-winning proposals will be recommended to local authorities for further development and implementation.
获奖团队或个人将纳入我市人民设计师队伍。
Award-winning teams/individuals will be included in the municipal "People's Designer" talent pool.
本赛事公告最终解释权归主办方所有。
The organizer reserves the right of final interpretation of this announcement.



